As the leading free adult entertainment website, Pornhub has mastered the art of online engagement. With a whopping 3.3 million followers on Twitter, the platform is a testament to the company's successful digital strategy. The company's Twitter profile mirrors its website, featuring the classic black and yellow color scheme and a simple logo. The content on Pornhub's Twitter is a microcosm of its website, offering a mix of promotional content, retweets from popular adult film stars, and links to its model program. The company also uses its platform to promote sexual wellness, with tweets linking to its official blog and Sexual Wellness Center. In an unexpected twist, Pornhub also offers podcasts on sexual health and emotional aspects of sexual activity. The company's commitment to promoting sexual health is a major plus, demonstrating its willingness to use its platform to discuss important topics. Pornhub's creator platform is another highlight, with the company frequently tweeting about its models and their achievements. This sense of community is a key factor in the company's strong social media presence. Despite its success, there is room for improvement. The company could benefit from scheduling tweets throughout the day to maintain a constant flow of content. In conclusion, Pornhub's social media strategy is a key factor in its success. The company effectively uses its platform to promote its content, engage with its community, and discuss important topics related to sexual health.